Viral but broke? The business of music in the digital age

Name: Viral but broke? The business of music in the digital age
Uploaded: 2026-11-06T22:41:45.538Z
Duration: 1 h 12 min 3 s
Description: Social Media can turn an unknown song into a global hit overnight, but does going viral actually pay? And with AI now capable of generating music and mimicking artists' voices, what does the future of music look like?

NTV Kenya

Social Media can turn an unknown song into a global hit overnight, but does going viral actually pay? And with AI now capable of generating music and mimicking artists' voices, what does the future of music look like?

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